WEB AT A GLANCE
Brand awareness campaigns combined with search engine-optimized blog content on the Beedie Luminaries website drove steady traffic and boosted conversions.
01 — Project Details
02 — Strategic Process
03 — Results
To improve Google rankings and boost organic search impressions, I published 25+ articles over a year, spotlighting community success through interviews and blogs featuring students, donors, and community members. By sharing authentic stories and assets with an already engaged audience, I achieved strong engagement across all channels.
By adjusting on-page SEO and retroactively optimizing target keywords, meta descriptions, and content, I saved the organization upwards of $8,800 on awareness costs in under one calendar year.
