01 — Project Details
02 — Strategic Process
03 — Results
Role: Brand Lead, CRUEL Commons (Contract)
The main goal of this campaign was to sample 1oz cups of two Schweppes Zero Sugar flavours at various festivals across B.C., including:
Khatsahlano Street Festival
Salmon Arm - Roots & Blues Festival
Festival of Lights
Holland Park Canada Day
During this time, I served as the Brand Lead for CRUEL Commons, overseeing campus hiring and training of Brand Ambassador staff at the University of British Columbia.
Reporting to a company representative in Toronto, I played an active role in executing events, managing sample counts, and ensuring brand ambassadors adhered to client standards.
At several of these events, I led my team to complete sampling ahead of schedule and was given additional pallets to sample at future events in recognition of our high performance.