01 — Project Details
02 — Strategic Process
03 — Results
Role: Program Coordinator, CRUEL Commons (Contract)
From May to September 2022, I served as a Program Coordinator (Western Canada) for CRUEL Commons, assisting in the execution of a series of 8-week-long activations at participating golf courses across British Columbia and Alberta.
The main goal of this campaign was to increase awareness of their new-to-market ready-to-drink (RTD) products, including the Reserve Fire Roasted Jalapeno RTD, which has since been pulled off the market.
I was responsible for hiring, training, and scheduling staff across two provinces, and regularly utilized social media to recruit university-age students for Mott’s activations at 20+ premium golf courses. My duties also included sampling, restocking product, and content creation, which was directly submitted to the client for their use.