01 — Project Details
02 — Strategic Process
03 — Results
Role: Brand Lead, CRUEL Commons (Contract)
As part of Celsius Canada's initial experiential marketing campaign in the Canadian market, CRUEL Commons brought me on once again to lead a summertime activation at the 3-day Laketown Shakedown festival on Vancouver Island, B.C.
As the Brand Lead, I was responsible for leading a small team of four in sampling two flavours of Celsius Energy in full cans to boost brand awareness. The main goal was to inform consumers where Celsius can be found and market it as a "zero-sugar energy beverage".
I also provided activation reports to the Account Manager based in Toronto, and this activation continues to be part of an ongoing campaign.